20 August 2012

ODD launches targeted campaign for Scream

Scream Pubs, “the number one choice for students” will be launching a nationwide campaign later this month (August), aimed at cementing their position as the ‘Student Saviour’.

Developed by ODD, the activity will include a targeted short-term sales promotion, the launch of a series of new franchised nights, including ‘Jacked’; a live music night sponsored by Red Bull, as well as new in-venue collateral and a full menu refresh.

Timed to coincide with ‘Freshers’ Week’, the initiative specifically targets students, with the objective of raising awareness and footfall amongst the new academic intake, as well as driving loyalty amongst its existing consumer base.

The upcoming campaign follows ODD’s appointment in 2010 and our development of a new brand identity for Scream, including the roll out of a new venue aesthetic across eight of the pubs in the portfolio to date.

Originally founded back in 1995, The Stonegate Pubs owned brand now boasts 46 venues across the UK, predominantly located in student-populated areas.