2015 was a year to #dodifferent at the MAA Best Awards, which were set up to recognise creativity that transcends barriers and disciplines.
Fitting perfectly with the Dr. Martens brand ethos to stand out from the crowd, it was no wonder that the award-winning #standforsomething campaign came away with some additional recognition; with a Merit in the Best Integrated category, and a Merit in the Best Digital category.
The #standforsomething campaign celebrates the diversity of both Dr. Martens wearers and the product. It brings to life the brand’s positioning of rebellious self-expression through a digitally led, content rich campaign that puts its real wearers in the spotlight. Delivering engagement across digital and social channels, the content rich campaign acted as the launch of a two-year communications platform and a true testament to the popular cross-cultural reach of one of Britain’s favourite brands.