Zalando, the multinational e-commerce company based in Berlin, has appointed independent creative agency ODD to work on a strategic brief.
Zalando, which launched in 2008, are a pure-play online fashion leader, delivering to the homes of millions of customers across 15 European countries. In April, Topshop celebrated the arrival of its Spring-Summer 2015 collection via a partnership with Zalando and an accompanying campaign featuring Cara Delevingne.
ODD has been tasked with refining the brand positioning and setting the communications strategy to reflect Zalando’s recent growth and future ambitions. Simon Glover, Managing Director, ODD said, “Zalando are a well know brand within Europe who are making great waves in the ecommerce marketplace. With the ever changing retail landscape, this is an exciting time for the brand to continue their growth pattern and we are looking forward to this new partnership.”
“This is an extremely important time for Zalando as we continue to expand our offering and presence within the online fashion marketplace. ODD demonstrated a strong understanding of the fashion retail sector, along with strategic flare and outstanding creativity. We are very much looking forward to working together.” Quentin Bradley, Head of Global Brand Management, Zalando.