The Drum’s Independent Agencies Census, a piece of research conducted in partnership with Recommended Agency Register (RAR) was published last week. The report outlines the performance of independent agencies, celebrating their successes to highlight their role in the marketplace.
Using The Drum’s enhanced census methodology, the census rankings are then determined by each agency’s financial performance, peer recognition and client satisfaction. We are extremely proud to announce that ODD was ranked number 3, out of 60 competing agencies, showing significant growth in both percentage and real terms.
Agencies are ranked against those of a similar staff size in order to provide valuable comparisons. The top players in the financial tables are those to have performed well across six criteria - turnover, turnover growth, turnover percentage growth, turnover per head, gross profit and gross profit growth - achieving the highest average rank.