20 March 2013

ODD selected as lead global agency for Henri Lloyd

After a competitive pitch, British heritage brand Henri Lloyd has announced the appointment of ODD as its new lead creative and strategic agency partner for its lifestyle category.

Following the win, ODD will work with Henri Lloyd to implement a new creative strategy and an integrated campaign that will run across all traditional, digital and retail channels.

Craig Prest, Creative Director at Henri Lloyd said, “This is an important time for Henri Lloyd as it celebrates its 50^th anniversary this year. ODD displayed a real understanding for our brand, along with great creativity. With our shared passion, we look forward to embarking on this journey together.”

Simon Glover, Managing Director at ODD said: “We’re absolutely delighted to be working with Henri Lloyd and are genuinely excited about working with such an iconic British heritage brand.”