Drapers have revealed their 2016 Digital Awards shortlist. The awards continue to celebrate the best digital and social achievements within the fashion retail industry. This year, ODD is a finalist in both the ‘Best use of Social’ and the ‘Best Digital Campaign’ categories for their #mysticmotherchristmas initiative for Primark - the brand’s first ever real-time Twitter campaign.
Winners will be announced at the Drapers Digital Awards ceremony on the 28th April.
Keep those fingers crossed!