11 March 2013

ODD wins at MAA Best Awards

Integrated creative agency ODD had a fantastic night at last Thursday’s Guardian sponsored MAA Best Awards gala dinner.

After a nailing-biting wait and despite strong competition from the likes of OgilvyAction and LIDA, ODD are thrilled to have picked up the award for ‘Best Integrated Campaign’ for #FIRSTANDFOREVER for Dr. Martens.

Commenting on the campaign, the judges said: “Dr. Martens delivered a wonderfully integrated campaign centred around the thought that everyone remembers their first pair… They created an amazing film and connected brilliantly with the audience across a full range of media. It was really well measured and proved that it worked for the business and the brand.”

And if that wasn’t high praise enough, there was another surprise in store - the campaign was deemed by the judges to be one of the ‘Best of the Best’, and awarded a Merit. Absolutely fantastic result and needless to say that ODD are truly thrilled to have been recognised for such a highly regarded accolade.

Click here to find out more and see the details of all the winners on the night.