ODD Wins Best Footwear Marketing Campaign

It was a big night for ODD at The Drapers Awards, as their #WORNDIFFERENT campaign for Dr. Martens was crowned Best Footwear Marketing Campaign 2018.

#WORNDIFFERENT calls on an eclectic cast of real Dr. Martens wearers who live life their own way, stand out from the crowd and aren’t afraid to be different. The campaign shakes off the notion that the brand is limited to one type of product or one type of wearer, and showcases how individuality can be expressed in many ways, regardless of style or persona.

The Drapers Awards, which are the most highly respected in the fashion retail sector, recognise the top performing and most innovative brands.


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