ODD Wins Best Footwear Marketing Campaign

The Drapers awards are the most highly respected in the fashion retail sector, recognising the top performing and most innovative brands.

ODD with Dr. Martens took home the Best Footwear Marketing Campaign Award for #WORNDIFFERENTThis campaign aimed at changing the perception that Dr. Martens only offers chunky-soled footwear worn by an alternative crowd. Our challenge was to inspire new audiences by clearly demonstrating the true breadth of Dr. Martens wearers and products whilst not alienating our existing loyal fanbase.


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