27 March 2014

ODD’s new campaign for Ghost Eclipse featuring Poppy Delevingne

Designer Parfums have announced they will be launching a new Ghost fragrance this summer with British model and socialite Poppy Delevingne fronting the campaign.

Natasha Payne, Brand Manager of Ghost fragrances stated: “We believe that Poppy is the perfect embodiment of both the fragrance and our target audience; naturally confident, feminine and a little playful. We’re very excited to have her on board.”

Entitled ‘Eclipse’, it will be the ninth fragrance within the Ghost portfolio and will be aimed at 18-35 year old women, looking for an uplifting, floral fragrance.

Ghost fragrances are renowned for being feminine and easy to wear, which in part has been responsible for helping them to secure and maintain their position as a top 10 brand within the UK female category.

The aim is that ‘Eclipse’ will achieve the same success at launch, helping in turn to grow the broader Ghost portfolio and drive consideration amongst a new, broader audience demographic.

Developed by creative agency ODD, the integrated launch campaign will run across social, digital, print, POS and sampling.

Nick Stickland, founding partner and Creative Director at ODD, said: “We’re thrilled to be working with Ghost perfumes on their first ever integrated launch campaign.”

Previous campaigns have featured British beauties Lily Cole, Sophie Dahl and Liberty Ross.