Primark, the value fashion brand, has appointed ODD as its lead creative agency for all fashion campaigns, which will run across their retail channels.
The integrated creative agency has now been awarded the retailer’s Christmas campaign including subsequent campaigns for 2015, following a pitch against undisclosed agencies.
The ‘What a Christmas’ campaign, which broke on 20th October, sees Primark launch its on trend seasonal party wear. ODD have created a pan-European campaign, which establishes the brand’s positioning with a cohesive window, digital and PR offering. The campaign consists of print, eye-catching window displays, POS, as well as digital and moving image collateral.
Catherine Reynolds, Fashion PR Director at Primark said, “ODD have impressed us from the start with their understanding of the fashion industry and our target audience. Our Autumn ‘Adventure Awaits’ campaign was well received and we are really proud of the Christmas campaign and look forward to working together with ODD at this exciting time of growth for our brand.”
Hannah Measures, Managing Partner at ODD said: “Primark is a high street phenomenon and are going from strength to strength. We are thrilled to have the chance to work with them. The ‘What a Christmas’ campaign will ensure that Primark stands out from the crowd this season - and is a taste of what’s to come.”