Primark’s recent activity to promote their range of Christmas Jumpers, featuring the enigmatic #Mysticmotherchristmas, has made E-Consultancy’s top 10 social campaigns of December.
ODD are thrilled for the campaign to be recognised by E-Consultancy, and indeed for the results it has achieved to date for Primark.
More detail on the campaign to follow shortly but in the mean time you can read the rest of the piece on E-consultancy’s website here.