Seafolly is ‘Made to Summer’ in latest global campaign

Grounded in the brand belief that “we don’t just live, we summer”our first global campaign for Seafolly embodies the elated feeling of summer travel synonymous with the Australian way of living.

Shot in Ibiza by Terence Connors, the campaign signifies a clear strategic shift away from the big-name models that have dominated in previous years. Instead, it celebrates inclusivity and encourages women around the world to be confident in their own skin.

Running globally across film, press, OOH, social, digital, and an always-on content strategy, it will be supported by events, brand partnerships and in-store activations to inspire and engage wearers around the world.

 

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