The Guardian online rediscovers six of the best Christmas ads. Our very own Strategy Director, Kathryn Jubrail discusses what makes her favourite Christmas ad and why it’s still prevalent today.
The festive lights are glowing on high streets across the country and the first windows on advent calendars have been excitedly cracked open; it’s Christmas time for certain. For advertisers, ‘tis the season for bringing out their best in a bid to make a splash during the shopping rush.
While recent blockbuster efforts from John Lewis and Sainsbury’s have become part of the nation’s Christmas consciousness, the Guardian Media & Tech Network has taken a nostalgic trip into Christmas past. They asked six industry experts, including our very own Kathryn Jubrail, to select their favourite ads from years gone by. Here’s what they came up with…
Read the full article on The Guardian online here