14 June 2010

Westfield launches Studio East initiative

To celebrate and nurture East London’s creative spirit, Westfield has launched Studio East, a cultural initiative to identify and support emerging talent. ODD have been working with Westfield and collaborator Mary Portas over the last two years to develop the initiative and overall branding.

Studio East will grant the next generation of creative innovators access to their industry’s leading lights, and a series of high profile commissions which will be embedded in the actual fabric of Westfield Stratford City, the prestigious gateway to London’s Olympic Park.

Studio East will also provide a permanent commercial space within Westfield Stratford City when it opens in 2011, ensuring continuing exposure and commercial opportunities for emerging talent.

To celebrate the launch, Westfield have teamed up with Bistroteque to create a popup restaurant on the roof of the development, open for just 3 weeks.