Zacapa enters Top 100 Most Valuable Luxury Brands

Having worked for almost 5 years on the brand development of Zacapa, one of the world’s most premium rums, integrated creative agency ODD were very pleased to see it featuring in this coveted list.

The World’s Top 100 Most Valuable Luxury Brands Official Release, organized by the World Luxury Association, was held in January 2012 in Beijing. Commonly referred to as the “Luxury Oscar Awards”, the event brought together the Top 100 luxury brands in such diverse fields as aircraft, yachts, cars, jewelry, watches, fashion, liquor, cosmetics, resorts and Innovation brands. World Luxury Association’s official report on 2012 shows that China has become the world’s largest consumer of luxury goods. The report predicts: With the phenomenon of RMB appreciation and depreciation of the Euro and the number of Chinese traveling to Europe in 2012, total consumption of luxury goods is expected to reach 59 billion Euros – a record high. The spending power of Chinese overseas will urge China to become the world’s most powerful luxury consumer purchasing country.

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