26 October 2011

Global pop icon Rihanna, inspired by ODD

They say imitation is the sincerest form of flattery. We couldn’t agree more.

When dutty wining* global pop sensation Rihanna was searching out inspiration for her new video ‘We Found Love’, who else did she turn to but UK integrated creative agency ODD.

Take a look for yourselves - watch our film ‘First Heartbreak’ and then Rihanna’s epic
‘We Found Love’.

Apparently having watched our ‘First Heartbreak’ film for Dr. Martens on endless repeat, she decided she wanted a bit of punk edge and British spirit in her work, and who can blame her. She even went as far as to hire our star, Agyness Deyn, to repeat her musings on breaking up, just one more time.

We’re very happy to be making waves over the pond - nice work Rihanna, good taste indeed.

* ‘dutty wining’ - A dance orignated in Jamaica where you move your legs in a butterfly motion and swing your head around. It looks really good if you know how to do it.