7 December 2012

ODD delivers Christmas cheer for The GAP

Following a competitive pitch, iconic American retailer The Gap have appointed integrated creative agency ODD to their European Retail Events agency roster.

Simon Glover, Managing Director at ODD said: “We’re absolutely delighted to have the opportunity to work with GAP and hope its the start of an ongoing relationship.”

ODD have just delivered their first project to drive footfall and sales pre-Christmas, across a number of key store locations throughout London.

The activity included singing street teams who sought to bring a little GAP Christmas cheer to shoppers, while communicating the special holiday promotion available in-store. Feedback has been unanimously positive and the initial results look very promising.