Henri Lloyd – A/W’13 Campaign
THE CHALLENGE: We were asked to help celebrate Henri Lloyd’s 50th anniversary with the launch of its Autumn ‘13 campaign.
OUR APPROACH: Henri Lloyd delivers premium sailing and lifestyle products using the latest technology and innovative design. We captured their pioneering spirit with a bold new art direction.
OUR SOLUTION: Taking inspiration from the brand’s rich marine heritage, we crafted a beautifully executed campaign that marries the powerful landscape photography of David Cooper with the atmospheric lifestyle shots of renowned fashion photographer Steve Harries.
The campaign, which ran across print, in-store and digital, was further brought to life through the Modern Day Pioneers journal. From photographers and set designers, to machinists and models, the series celebrated the stories of individuals who seize every opportunity in their daily lives.
THE RESULTS: Henri Lloyd experienced a 7% increase in overall in sales in 2013. There was a 4.5% increase in retail and 31% increase in online sales year on year.
