Lacoste – Global Footwear
Lightness of touch delivers global ambition
Lacoste approached ODD to define the global look and feel for the sportswear category for Lacoste shoes and manage a unified creative approach for two years, with quarterly season updates for both B2C and B2B markets.
Our inspiration was the elegance, history and the carefree spirit associated with Lacoste. Lightness of touch was how we wanted our creativity to be led. Our execution had to be pure and simple.
Our global roll-out included cross-platform delivery including film, all point-of-sale, advertising and print.
