INQ – Material App
THE CHALLENGE: INQ approached integrated creative agency ODD to work on the brand creation and launch of their new social content mobile app. The app creates a personalised collection of content and stories, chosen from across the web and based exclusively on Facebook and Twitter interests.
OUR APPROACH: ODD worked closely with the team at INQ to create a name and identity for the App that reflected it’s purpose, proposition, audience and qualities. We also created a launch film for their digital channels including website, Facebook, Youtube and Play store pages and as a PR tool for journalists.
OUR SOLUTION: With the sheer volume of video, stories, blogs, images and music out there, we now spend more time searching for stuff we like than we do actually enjoying it.
Smart, instinctive, intuitive and ultimately getting to know its users, MATERIAL serves up story after story based on your interests with a richer reading experience.
So, for our solution to the naming brief, we created MATERIAL - the content discovery service to help people discover new content from new places. The launch film served as both a demo and emotive piece - bringing the brand proposition to life and serving as a product demo for the new, socially driven way to find new content.
THE RESULTS: Material debuted at CES 2013 and is now available in beta form on Android. For more information visit the MATERIAL web page.
Material is the exciting new content discovery service powered by INQ
