Running with Reebok’s above the line ‘Reethym of the Lite’ campaign, ODD were tasked to deliver a creatively engaging digital and print lookbook for their European markets.

Casting real dancers to bring energy and edge to the photography, we also developed a bold graphic language for the brands lookbook collateral moving forward. Placing focus on digital, our interactive lookbook not only allowed press to explore the range in a more immersive environment, but gave Reebok the flexibility to alter content per market.