Scream Pubs – ODD creates iPhone App
THE CHALLENGE: Scream pubs are places where you can enjoy the good things in life, like beer, great pub food and live sport on TV. Working across all areas of Scream’s communications, integrated creative agency ODD were briefed to create a new App that would take the brand mobile and bring a range of functionality onto smart phones while in-pub.
OUR APPROACH: Functionality includes a pub finder to help find your local, full food and drink menus, integration to Scream’s Facebook and Twitter communities and in-built QR Code reader for special offers and promotions. A digital version of the infamous ‘Yellow Card’ discount card also features on the App – enabling discounts on food and drink on showing at the bar.
We also created a competition mechanic on registering for Yellow Card, entering the registrant into a prize draw to get their University fees paid for the year! Download the app here.
RESULTS: Reviews on the App Store speak for themselves:
“Wicked ***** Now I will never have to worry about losing or leaving my yellow card at home”
“Great value in my local ***** Used this tonight and got 30p off my favourite cider. Awesome.”