Lacoste – Sport Active A/W’13
THE CHALLENGE: We were asked to create an overall visual language for Sport Active that would enable Lacoste to call out different product stories, and more effectively engage their target audience.
OUR APPROACH: We adopted a unified graphic language that tied each of the four product stories together as a full, cohesive set.
OUR SOLUTION: We commissioned illustrator Danny Sangra to create graphic interpretations of our four product stories: Closing Party, Neon-ski-on, Man Overboard, Field and Stream.
These graphic executions were applied beneath still life set ups of the products. Each story adopted a ‘Born to…’ expression, which talked about the product having a DNA and being born out of a specific section of the brand’s heritage.
THE RESULTS: Pending.
Danny Sangra's illustrations help bring to life the four key product stories: Closing Party, Neon-Ski-On, Man Overboard, Field & Stream.
