Vodafone – Enterprise Campaign
THE CHALLENGE: Vodafone Ireland wanted a brand campaign to communicate with their small business customers in a new, more emotive way. Briefed to deliver a film-led campaign, we were challenged to develop a new tone of voice for Vodafone business. Mindful of the tough economic climate in Ireland, Vodafone wanted a hopeful but honest portrayal of the country’s success stories, which they could seed out to their business networks.
OUR APPROACH: We wanted to highlight the importance of strong connections and how they manifest themselves in a selection of small to medium-sized business owners. The film follows the journey of three different products in their production, to reach their final destination at one central business. Focusing on food production, one of the country’s growing export markets, we set about researching and casting relevant businesses to feature in the campaign.
Taking artisan producers, more commonly associated with traditional methods of production, the films sought to unpick how businesses were capitalising on the opportunities technology afforded them, to broaden their business base.
OUR SOLUTION: The final campaign delivered Vodafone a longer form film accompanied by a series of individual short stories, celebrating the key factors for success for each business. A targeted digital media campaign drove business consumers to the content on www.vodafone.ie. Producing a series of rich media ads for the campaign, ODD also delivered a media first in Ireland with the use of sidekick placements.
"Tradition and innovation can of course co-exist.
The onus is on me to make sure that it’s relevant to this generation."