Vodafone – Make Someone Happy
Vodafone Ireland were in a fix. With only 2 months to deliver a nationwide Christmas campaign across print, outdoor, radio, digital and above the line, they approached integrated creative agency ODD for a combination of quick creative thinking, coupled with skilled production, to turn around the campaign against impending deadlines.
Simplicity was the key. ‘Make Someone Happy’ was a clear, universal and emotive hook to tie together both portrait led ads with stronger art directional still life executions, putting the focus on product.
Moving on the brands approach to seasonal communications, ODD delivered a more refined and considered creative solution, which went on to be Vodafone Ireland’s most successful Christmas campaign to date.
Our campaign for Vodafone Ireland was based on a simple insight...there are too many unwanted gifts at Christmas.
Instead, give a gift that’s worth giving - a gift that someone will actually want - and feel good about it. ...and with it, allows you to enjoy the gift of giving.
