Warehouse – ODD creates Spring / Summer ’12 campaign
Warehouse, the women’s fashion brand, is rolling out its first major marketing campaign in years, in an attempt to get women to reappraise the fashion credentials of the brand.
The Aurora-owned fashion retailer has appointed integrated creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for “lifestyle moments”. The campaign, which launches in January 2012, will run across digital, outdoor, point of sale and in-store.
It features high-end fashion photography and short films, shot and directed by Kourtney Roy, to emphasise its fashion credentials. Social media forms a key part of the ODD campaign, and it is also launching a Facebook app, which links to a user’s calendar and suggests outfits for events they plan to attend, such as nights out and weddings.
Read the original article from Campaign
'The Office' is the first in a series of short films that encourage the Warehouse customer to shop by occasion.