1 May 2012
Independent creative agency ODD have been working closely with Lacoste on the development of the visual concept and execution for the Autumn / Winter 2012 Lacoste Sport collection.
The range includes shoes across a wide variety of colour ways and styles, and as such, the brief was to devise a cohesive creative identity that would bring them together, and deliver visual impact at retail.
The result is a visual route that takes its cues from the lines of a tennis court, while subtly conveying the high energy of a match, displaying the products using bold block colours in striking linear compositions.
Having crafted the creative identity, ODD have also developed the campaign lookbook and supporting retail materials, including POS and window displays, which will be in market later this summer.