JD Sports – Lacoste campaign with an ODD twist
As global integrated creative agency for Lacoste footwear, ODD were briefed to create a campaign to help promote the new Marcel Hi-Fold trainers, exclusively available at JD Sports.
The fold down hi top trainers come in a canvas upper featuring an embroidered croc branding on the side and metal eyelets on the lace up. Other details include a contrast canvas lining, a woven brand tab on the tongue and rubberised branding on the heel.
The creative brings to life the folding element of the shoe, interpreted through red origami. Although static on window and instore formats, the origami comes to life through interactive digital banners, pushing traffic to the JD ecommerce site.
Our Lacoste Hi-Fold campaign for JD Sports in the making.